This set of plans, prepared by Heuristix Instructional Design, was used as an educational and promotional tool. TAB #3: Cable in the Classroom(8 pages): Lesson plans, apparently geared for late middle-school and high school. TAB #2: Local Ad Sales (3 pages): Sales hot sheet, promotional opportunities, SciFi channel marketing support. TAB #1: Consumer Advertising (1 page): Promotional plan. Maroon tri-fold cardstock kit folder, with silver foil imprinting of lettering and logos.įront Matter (2 pages): Cover letter, kit distribution list. The Frank Herbert’s Dune Affiliate Kit includes the following sections and items:įolder. Details: The “Dune” Affiliate Marketing Press Kit The packaging on the kit also tends to be at least a bit more dramatic – even spectacular – and such is the case for some of the promotional items provided for SciFi’s “Frank Herbert’s Dune” mini-series (2000) and “Frank Herbert’s Children of Dune” mini-series (2003). It usually also includes more unusual pieces, such as flyers and promo postcards that affiliates can send out with regular billings or special mailings, camera-ready copy to be used in print materials, scripts for TV and radio advertisements, etc.įor students of culture and marketing, the affiliate materials give a lot of insight into the inner workings of franchise events. So, an affiliate marketing kit might include any combination of cast and crew notes, posters, mini-posters, transparencies (slides), and trailers or screeners to show the production values. Press kits in general tend to be relatively rare marketing kits are even harder to find. An affiliate marketing press kit differs from the regular press kit, as it not only highlights the content of the TV show, but also seeks to get “buy in” from network affiliates who can promote the event.
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Regular press kits for TV shows typically go to newspapers, magazines, and other reviewers, plus to broadcast affiliates. (See more detailed descriptions below.) About Press Kits and Affiliate Marketing Kits The exceptionally rare affiliate marketing press kit for that television event included: In 2000, the SciFi Channel presented “Frank Herbert’s Dune.” This original, six-hour mini-series won numerous accolades and awards. It is not that power corrupts but that it is magnetic to the corruptible.” ~ Frank Herbert’s Children of Dune, Promotional Calendar.) * * * * * * * Press Items: Affiliate Marketing Kitįrank Herbert’s Dune – Affiliate Marketing Kit 1įrank Herbert’s Dune – Affiliate Marketing Kit 2 (After all, “All governments suffer a recurring problem: Power attracts pathological personalities. This makes the convolution and devolution of “plans within plans” more enjoyable to watch as they were woven and finally frayed. ~įor fans of Dune, the 2000 Sci Fi Channel six-hour mini-series of “Frank Herbert’s Dune” allowed much-needed time for more character and plot development. “SCI FI Channel’s made-for-television production Frank Herbert’s Dune, based on Frank Herbert’s science fiction masterpiece, tells a timeless tale of mythic heroism and intrigue, set in a well-crafted universe of complex ecological, religious, and political systems.” ~ From the Heuristix’ lesson plans for school-based use of the mini-series. Book/DVD: The Secrets of Frank Herbert’s Dune.Dune I and II: The Complete Blu-ray Box Set (Japan).SciFi Mini-Series Website: Frank Herbert’s Dune.
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